Explore foodtech and the food transition during a learning expedition

A food transition has started. Consumers around the world are becoming more conscious and selective about what they eat, where it comes from and how it impacts their health and the resources on our planet. They also look for more convenience when it comes to buying food. There are tons of opportunities to reinvent the food industry, and that’s what innovators have started to do with urban farms, waste management solutions, food delivery services, traceability systems or cell-grown meat.

Foodtech has attracted mass investment in 2018 with a record fundraising of $16.9 billion according to AgFunder, nearly half of which in the United States. Startups are even reimagining meat itself to give more sustainable alternatives, like Impossible Foods which is valued at $2 billion (2019).

We organize learning expeditions to help food industry leaders travel to the future of food for a few days and meet the innovators who are shaping the way we will eat tomorrow.

You want to:

Get inspired by innovative and sustainable solutions to the main challenges faced by the food industry
Enrich your vision on the future of food and what’s next in terms of food production and customer experience
• Visit urban farms, kitchens, food manufacturers and food stores that integrate the latest technologies such as visual recognition and robotics
• Identify how to improve operational efficiency in the food sector, from marketing to delivery

Where to go to get a glimpse of the future of food?

Initiatives are burgeoning everywhere, but we recommend Israël, Shanghai and Paris for a learning expedition in foodtech.


Among other places, we’ve found Israël to be really ahead when it comes to agritech, urban farming and cell-grown meat.
Kibboutz, started in the early 90s, are the pioneers of the creation of the state of Israël. These rural villages used to work according to collectivism principles. They got away from their social roots, creating individual enterprises and introducing salaries. They invest a lot in the latest innovations in agriculture, which led to the creation and development of many startups in agritech.

Due to their geographic situation, surrounded by hostile countries, the government of Israël had to make sure it can sustain its population with food. It has been encouraging innovation to convert deserts into dates and olives orchards. Such producers are now forming a sizable portion of the country’s agricultural exports. and are still ahead. The Israeli government has just opened a food technology incubator in which it plans to invest more than 28 billion US dollars over the next 8 years.

Three of the main startups working on cell-grown meat, also called “clean meat” are in Israël: Aleph Farms , Future Meat Technologies and SuperMeat. Another startup, Jet Eat claims to have duplicated the texture of meat using plant-based formulations and 3D printers.

In 2017, Hebrew University in Israel unveiled a concept for using a 3D printer to create, design and print a meal. The concept, though several years away from being implemented, already has a basic ingredient: nano-cellulose, a natural, edible fiber that could be altered to specific textures and bound to other substances like proteins, carbohydrates and fats to create real, fully cooked and quite delicious meals.

Israël is also at the cutting edge of AI-powered technologies. In the food retail sector, computer vision can help identify customers’ shopping items and create a seamless checkout process. That’s what the startup Trigo Vision is trying to do. The startup partnered with local supermarket chain to begin installing its platform in over 272 cashierless stores in November 2018. AI will also transform delivery, through autonomous vehicles and delivery drones. For example, Flytrex is an Israeli startup which raised 11 million dollars to deliver packages through the air.


China has been a pioneer in O2O and has still a booming food delivery apps market. All the Millennials in China are now ordering food online, whether it’s prepared meals or groceries. The Chinese tech giant Alibaba has entered the sector with its own supermarket chain HEMA in 2016, which merges online and offline, and is supporting other food retailers such as Starbucks to better leverage on digital to improve the customer experience. Its competitor Tencent, the owner of WeChat, has also entered the space by offering digital solutions to other retailers such as Carrefour.

China is also a step ahead when it comes to food traceability. Due to many food scandals, consumers are very careful about where their food comes from. All fresh products sold in HEMA can be scanned with the HEMA app to track exactly where it comes from, how and when it has been transported, etc.
After a surge of demand for western style diets, including processed food imports and animal protein, the Chinese population has been recently shifting to healthier diets. Official nutritional advice from the government recommends eating less red meat, poultry and seafood. Organic food sales grew about 18-20% in 2017 in China, and Euromonitor recorded an increase of 4% of consumption in fruits and vegetables in 2016. Meituan Dianping, main food delivery player, said orders for salads increased 160% year-on-year in the second quarter of 2018. Between 2015 and 2020, China is projected to be the fastest growing market for vegan products at a rate of 17.2%, according to South China Morning Post. The Chinese government has therefore signed a trade agreement with Israel worth $300 million to import lab-grown meat produced by 3 main startups in the field.

Shanghai is hosting China’s first food-centric accelerator, Bits&Bites, launched in 2016, which is also a venture capital fund that invests in startups tackling global food system challenges. Among the accelerated companies, one startup called Bugsolutely Bella Pupa, is producing pasta containing 20% cricket flour and mainly sold in Thailand, as well as a snack based on silkworm powder, sold in China. .

Urban farming is also starting to grow in Shanghai. Hydra Biotech started in 2016 by building containers with independant climate controlled modules that can be equipped with hydroponics and aquaponics towers. San Francisco-based startup Plenty, backed by Jeff Bezos and Softbank Vision Fund, is now planning to enter China and build at least 300 indoor farms.




We connect you to inspiring innovators who matter for you and are ready to share their experience and best practices – from disruptive startups to innovative corporates, digital experts and vibrant communities.


We provide a complete experience with workshops and reflection sessions to share insights, foster new thinking and stimulate new ideas. The project team suggests and validates the facilitation preferences for each part of the tour, according to the learning objectives of the group. Our facilitators create a safe environment and organize sharing moments to build cohesion and alignment.


We create results-oriented, 100% tailored and out of the box learning formats – from Learning expeditions to transformation workshops, innovation events or advisory boards. We build the trip together. We advise you according to your budget and needs.




We engage in open discussions with
innovators to get fresh ideas and learn from their experience, we test out the
latest prototypes


Our innovators are specially curated for you to glean rich insights for your learning objectives


We prepare all meetings with the speakers, provide you with well documented guides and send you a wrap-up of the tour once the learning expedition is over


We organize workshops and reflection sessions to share insights from the visits, foster new thinking and stimulate new ideas